Asma Rashid
Founder, Criterion Studio
Built by Someone Who Understands
Clinical Operations
Criterion Studio was founded by Asma Rashid after watching medical and aesthetic clinics lose revenue not from lack of skill or demand, but from system gaps.
Talented practitioners. Interested patients. Revenue left on the table because follow-up depended on memory and manual effort.
The solution was never more marketing. It was infrastructure.
This Is All We Do
We build and install patient acquisition infrastructure specifically for medical aesthetic and wellness clinics. Nothing else.
Your clinic gets a system designed for patient psychology, appointment density, and clinical language.
Not a platform you configure. Not a service you manage. Infrastructure you rely on.